Mr. Sen Kiry is a dynamic and visionary executive with over two decades of progressive leadership experience in banking, insurance, and business development in Cambodia. Currently serving as CEO of Serendib Microinsurance, he brings a deep understanding of the financial services landscape, having led high-performing teams at top-tier firms in Cambodia.

His career spans roles from front-line sales and operations to C-suite strategy and transformation, with a proven track record in scaling bancassurance partnerships, driving market expansion, and delivering sustainable revenue growth. As former CEO of one of the  microinsurance companies, he guided the company through significant operational and strategic milestones, reinforcing its market position and embedding a culture of innovation and compliance.

Mr. Kiry holds an MBA in General Management from Keller Graduate School of Management in California and a Bachelor of Science in Computer Science from the Royal University of Phnom Penh. He has completed specialized leadership programs in London, Hong Kong, Saigon, and Hanoi, further honing his strategic and cross-cultural management capabilities.

Known for his integrity, resilience, and people-first leadership style, Mr. Kiry is passionate about empowering teams, fostering strategic partnerships, and making financial services more accessible to underserved communities across the region.

Mrs. Rith Kanha finished her bachelor’s degrees in 2009 to 2013. She had received two bachelor’s degrees. One is a Bachelor Degree of Business Administration, Majoring in Finance and Banking. The second one is the Bachelor Degree of Business in English Language. Other qualifications such as Diploma of Cambodian Tax and Diploma of Cambodian Business Law from CamEd Business School. In 2013 she started her Internship at KPMG (Cambodia) Co.,Ltd, during that time she got promoted and moved into a new position as an Audit Assistant. After 2 years in the position, she got promoted once again as a Senior Auditor at KPMG (Cambodia) Co.,Ltd. During 2017, she worked as the Financial Controller at Hatien Vegas Entertainment Resort (Kampot Province). In the same year, she had served Teng Lay Import Export & Transport Co., Ltd as an Internal Audit Manager as well as holding the position as a Finance Manager for Teng Lay Dry Port. From 2019 to 2020 she worked as The Head of Finance, Mekong Micro Insurance and The Head of Finance for Sahakrinpheap Microfinance PLC. Lastly, she had worked as a Freelancer expertized in Accounting and Taxation during 2020. Currently, she has obtained the position as the Head of Finance, Admin and HR for Serendib Microinsurance Plc. in Cambodia, since 16 august 2021 until present.

Mrs. Vat Samphors
Deputy Head of Sales
is a sales and business development professional with over 10 years of experience in financial services, insurance, banking, and data analytics. She currently serves as Acting Head of Sales, specializing in sales leadership, business growth, and client relationship management. Throughout her career, she has led sales teams, expanded markets, and driven revenue growth. She previously held leadership roles at Credit Bureau Cambodia, Dai-ichi Life Insurance Cambodia, and AIA Cambodia, overseeing sales operations, recruitment, coaching, and business development. Samphors is skilled in sales management, market analysis, customer engagement, and strategic partnerships. She holds a Bachelor’s Degree in English Literature from Build Bright University and has completed professional training in sales, leadership, communication, and data analytics

Mr.Non Dina
Operation Manager
He’s progressive experience in the life insurance industry, excelling across sales, training, and operations. Since beginning his career in 2014 as a Sales Consultant, he rapidly advanced to Regional Sales Manager and Training Manager, where he successfully led Bancassurance and Agency teams to record-breaking performance. His consistent achievement of Million Dollar Round Table (MDRT) recognition for four consecutive years reflects his ability to deliver exceptional sales outcomes and foster enduring client relationships. Currently serving as Operations Manager, he drives strategic initiatives that streamline processes, enhance organizational efficiency, and empower teams to achieve peak performance. With a proven track record of building high-performing teams and delivering sustainable growth, he combines deep industry expertise with visionary leadership to create measurable impact. His career is distinguished by a commitment to excellence,